A tailored approach: We explore purpose-driven innovation opportunities specific to your sector.
INSPIRATIONAL CONFERENCE
INNOVATION WITH PURPOSE: TRANSFORM YOUR BUSINESS AND YOUR VISION
Innovation is advancing, but… Have you thought about where it’s heading?
Today, we are experiencing an unprecedented technological revolution: artificial intelligence, robotics, automation… A future full of opportunities but also challenges. How can we innovate without losing sight of the positive impact on people and society?
Drawing from the insights of his book THE NEW WOW EFFECT: Innovating with purpose , Carlos Grau, Founder and CEO of Grau Innovation Consulting and a renowned expert in innovation and strategy, offers exclusive inspirational conferences exploring the “other arguments” we need in this new era. Because beyond technology, innovation must have a purpose and contribute to improving people’s lives.
A unique experience that blends vision, inspiration, and strategy to help you lead transformation.
A TRANSFORMATIVE EXPERIENCE
Customized conference: strategic innovation tailored to your business
Every company faces unique challenges, and innovation is not a one-size-fits-all formula. In this format, Carlos Grau tailors the conference content to your industry, your needs, and your strategic vision.
If you're looking for inspiration with real impact, this is your conference.
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INSPIRE YOUR TEAM WITH A NEW VISION OF INNOVATION
These conferences are designed for executives and professionals who want to transform their approach to innovation:
THE BOOK THAT WILL MAKE YOU RETHINK INNOVATION
THE NEW WOW EFFECT: Innovating with purpose by Carlos Grau is more than just a book—it’s a compass for innovating with impact.
A journey through decades of experience in innovation and strategy, featuring real-world cases and key insights for any business or entrepreneur looking to grow with purpose.

A MUST-READ FOR THOSE WHO WANT TO INNOVATE WITH PURPOSE
Innovating with purpose is and will be the ideal guiding compass for any entrepreneurial initiative.
José María Lassalle
(Director, Technological Humanism Forum at ESADE, Board Member of Acento and Evercom)
A reference point in the technology sector and an example of collaboration and creativity. This book by Carlos Grau exemplifies his generosity, sharing his experiences in developing teams and generating talent in defense of transformative projects.
Therese Jamaa
(Vice President, Red Cross of Spain)
Through his enthusiasm and commitment to overcoming the digital divide, Carlos Grau has attracted thousands of professionals in the technology sector to this stimulating adventure: working to transform the world through purposeful action. Thanks to his determination and leadership, thousands of people have regained hope, wich is the most fertile seed for achieving real change.
Josep Gassó
(President, Fundesplai)
Carlos Grau helps us to understand two things in this book: that innovation is essential, but that in innovation, it can never be a case of anything goes.
Xavier Marcet
(President of The Drucker Society, Barcelona chapter, and President of Lead to Change)