Marketing and Sponsorship Support

After working on the commercial strategy and strategic B2B sales with our team, many companies reach the same conclusion:

The methodology is clear.

The team is aligned.

Growth depends on something else.

Because having a good strategy is not enough to grow.
You also need to activate the levers that make it visible, credible, and profitable.

At that point, two very specific needs usually arise:
Strengthening marketing and communication so that content and social media directly drive the generation of new sales opportunities.
Activating sponsorships or events as a positioning tool to generate more business and connect with clients.
At Grau Innovation Consulting, we also support our clients in this phase: when the strategy is already defined and the next step is to maximize its impact.

Marketing and Communication

Align communication with sales.

After the training and commercial support process, it is common for teams to review their sales process and identify inconsistencies:

  • The website does not accurately reflect the value proposition.
  • There are no success stories or testimonials that build trust.
  • Social media is not aligned with the commercial message.
  • The messaging is not sufficiently structured to differentiate and create impact.

Es entonces cuando la comunicación necesita estrategias de marketing, ser revisada y alineada, para convertirse en una palanca real de generación de negocio.

At Grau Innovation Consulting, we support organizations in:

  • Defining and refining the buyer persona and their real needs.
  • Adjusting messages for each profile and stage of the decision-making process.
  • Updating the website, commercial materials, and key presentations.
  • Developing strategic content (social media posts, articles, and value-driven pieces) aligned with the commercial strategy.
  • Building and communicating success stories and testimonials.
  • Coordinating events and marketing actions as positioning tools and opportunity-generation levers.

Always with one clear objective: to ensure communication and sales work in the same direction.

If communication is limiting your commercial impact, we can analyze it together.

I WANT TO KNOW MORE
Noemí Artal

Sponsorships and Strategic Partnerships

Turning positioning into revenue

In other cases, after the strategic support process, a different opportunity arises:

The company wants to develop a project, organize a major event, strengthen its brand, or build a community… and a natural question appears: can sponsorship become an additional source of revenue?

At Grau Innovation Consulting, we help companies structure and activate this lever with a strategic approach and a long-term vision.

We work on:

  • Evaluating and analyzing the brand’s or event’s physical and digital assets, and structuring the property from a commercial perspective.
  • Contributing to the design of the positioning strategy, value proposition, and sponsorship approach.
  • Supporting the development of strong and distinctive sponsorship proposals.
  • Identifying key target companies with genuine strategic fit.
  • Accessing and supporting negotiations with strategic sponsors for the brand, project, or event.
  • Structuring the legal and tax aspects of the agreements, seeking to maximize available tax benefits.
  • Activating sponsorships and building long-term relationships with partner brands.

The objective is not only to attract sponsors, but to build shared-value agreements that strengthen positioning and provide funding for projects.

In many cases, this initiative ultimately becomes a real and sustainable source of incremental revenue, either through the strength of the brand or the success of the event.

If your organization has more potential than it is currently leveraging, we can analyze it together.

I WANT TO KNOW MORE
Elisabeth Ruiz